In case you guys are wondering why I have "DO NOT FEED" on Briar's tag, it's because he's on a raw food diet. He's gets the turkey, rabbit, and chicken Aunt Jeni's Home Made Recipies. He's had the beef but it doesn't settle that well with him. I guess if you think about it, how is a little cat like him going to catch and eat a cow? It took a little while to get him used to the flavor. It's free of preservatives, salt, and flavorings. It's a more natural type of food cats would be eating if they were in the wild... whole, ground up with bones, organs, feathers and all. You can check out where I get his supply: http://www.therawconnection.com/ It's not that much more expensive than canned food or kibble, but there is refrigeration and special handling involved (handle the food as if you would a raw chicken).